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Digital musings
Why Every Business Should Do a Website Audit (and What You’ll Learn From It)
You’ve got a website — but is it actually doing its job?Most business owners assume their site is fine as long as it looks good. But if it’s not showing up on Google or converting visitors into leads, you’re leaving money on the table. That’s where a website audit comes in. It’s like a health check for your digital presence — uncovering what works, what doesn’t, and where small fixes can make a big difference. Why Website Audit Importance Should Be on Your Radar You might wo
4 min read
Crafting Effective Growth Strategies
Growing your business can feel like a puzzle. You want to expand, reach more clients, and boost your revenue. But where do you start? How...
4 min read
Rocket Production - Crafting a new brand position, logotype and brand universe
Rocket Production’s new brand identity is inspired by the quiet confidence of high-end resorts and exclusive clubs — premium, timeless, and made to last. From a custom animated monogram to a fresh color palette and wordmarks, everything works together to elevate their story. The new website, built in Wix Studio, gives their work the showcase it deserves.
2 min read
Understanding Google's AI Overviews: Key Insights for Your Marketing Strategy
TL;DR - Key Takeaways Google’s AI Overviews (AIOs) are stealing your clicks — up to 66% traffic drop when AIOs appear. Authority matters...
3 min read
Your Board is Missing the One Person Who Actually Understands Growth
Most boards are packed with finance and operations people—serious, experienced, reliable. But in today’s market, growth comes from understanding customers, mastering digital, and moving fast. That’s why your next board member shouldn’t just be another suit—it should be a sly marketer who knows how to win hearts, not just balance sheets.
3 min read
ChatGPT vs Google: ChatGPT Search is Growing, But Google Still Dominates—Here’s What That Means for SEO
AI search tools like ChatGPT are on the rise, and companies are scrambling to understand what this means for their organic traffic....
2 min read
The AI-shift in organic search traffic and user behavior (and what you can do about it)
Over the past year, we’ve seen a growing challenge that many businesses—perhaps including yours—are facing: a steady decline in organic...
3 min read
Lagom+ Revamps Oblon Vet with a New Logo, Brand Identity, and Wix Studio Website
At Lagom+, we love helping businesses elevate their digital presence. Our latest project with Oblon Vet involved a complete brand...
2 min read
Why B2B companies overspend on paid search – and 8 concrete tips what you can do about it.
Introduction Arriving late to the game, numerous B2B companies have invested significant effort and money into paid search advertising in...
3 min read
The perils of hyper-segmentation – 3 takeaways for CMOs
In the age of digital advertising, platforms like Google Ads and Meta have opened up a Pandora’s box of targeting possibilities
2 min read
Effective marketing and efficienct marketing teams – advice for CMO’s
Introduction In today’s economic climate, where money is increasingly expensive and business mindsets are pivoting from “growth at all...
4 min read
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