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Digital musings


New study: Google's AI Overview (AIO) is killing your incoming traffic
Summary of a new UX study conducted in 22 March-8th of April by Kevin Indig & Eric van Buskirk (Growth Memo) TL;DR - Key takeaways...
2 min read


Your Board is Missing the One Person Who Actually Understands Growth
Most boards are packed with finance and operations people—serious, experienced, reliable. But in today’s market, growth comes from understanding customers, mastering digital, and moving fast. That’s why your next board member shouldn’t just be another suit—it should be a sly marketer who knows how to win hearts, not just balance sheets.
3 min read


ChatGPT vs Google: ChatGPT Search is Growing, But Google Still Dominates—Here’s What That Means for SEO
AI search tools like ChatGPT are on the rise, and companies are scrambling to understand what this means for their organic traffic....
2 min read


The AI-shift in organic search traffic and user behavior (and what you can do about it)
Over the past year, we’ve seen a growing challenge that many businesses—perhaps including yours—are facing: a steady decline in organic...
3 min read


Lagom+ Revamps Oblon Vet with a New Logo, Brand Identity, and Wix Studio Website
At Lagom+, we love helping businesses elevate their digital presence. Our latest project with Oblon Vet involved a complete brand...
2 min read


Why B2B companies overspend on paid search – and 8 concrete tips what you can do about it.
Introduction Arriving late to the game, numerous B2B companies have invested significant effort and money into paid search advertising in...
3 min read


The perils of hyper-segmentation – 3 takeaways for CMOs
In the age of digital advertising, platforms like Google Ads and Meta have opened up a Pandora’s box of targeting possibilities
2 min read


Effective marketing and efficienct marketing teams – advice for CMO’s
Introduction In today’s economic climate, where money is increasingly expensive and business mindsets are pivoting from “growth at all...
4 min read
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