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Digital musings
Your Board is Missing the One Person Who Actually Understands Growth
Most boards are packed with finance and operations people—serious, experienced, reliable. But in today’s market, growth comes from understanding customers, mastering digital, and moving fast. That’s why your next board member shouldn’t just be another suit—it should be a sly marketer who knows how to win hearts, not just balance sheets.
3 min read
ChatGPT vs Google: ChatGPT Search is Growing, But Google Still Dominates—Here’s What That Means for SEO
AI search tools like ChatGPT are on the rise, and companies are scrambling to understand what this means for their organic traffic....
2 min read
The AI-shift in organic search traffic and user behavior (and what you can do about it)
Over the past year, we’ve seen a growing challenge that many businesses—perhaps including yours—are facing: a steady decline in organic...
3 min read
Why B2B companies overspend on paid search – and 8 concrete tips what you can do about it.
Introduction Arriving late to the game, numerous B2B companies have invested significant effort and money into paid search advertising in...
3 min read
The perils of hyper-segmentation – 3 takeaways for CMOs
In the age of digital advertising, platforms like Google Ads and Meta have opened up a Pandora’s box of targeting possibilities
2 min read
Effective marketing and efficienct marketing teams – advice for CMO’s
Introduction In today’s economic climate, where money is increasingly expensive and business mindsets are pivoting from “growth at all...
4 min read
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