How Avanova Treuhand crafted a modern brand and website for a new generation accountants
- Erik Emanuelsson
- Nov 29, 2023
- 2 min read
When Avanova Treuhand set out to redefine what a Swiss accounting firm could look like, they wanted more than a website — they wanted a digital identity that reflected their values: human, modern, and unapologetically fresh.
At Lagom+, we helped bring that vision to life through a full brand and website refresh that highlights the personalities of founders Jannik and Kerstin, while setting Avanova apart from the traditional world of finance.
Breaking Away from the Conventional
Most accounting firms lean heavily on conservative colors, rigid layouts, and corporate jargon. Avanova took a different route. Their new design uses warm gradients, modern typography, and inviting imagery, creating a tone that feels approachable and human — without losing credibility.
The visual storytelling centers around real moments: conversations with clients, genuine smiles, and even their office dog making an appearance. It’s clear this isn’t your typical accounting firm.
“The refreshed brand and website really helped us start a new growth journey in the company and helped win many new clients. Combined with smart Google Ads and efficient follow-up in HubSpot, Lagom+ has built an efficient growth engine for us.” — Jannik, Co-Founder, Avanova Treuhand
A Human Touch to a Digital Business
Avanova’s site mirrors their philosophy: a tech-focused accountancy firm with a human core.Content blocks highlight what makes them unique — digital & data-driven, customer-centric, and growth-oriented — all expressed through clear copy and intuitive visual structure.
Strategic calls-to-action (CTAs) are seamlessly integrated throughout the site, making it easy for visitors to book consultations or get in touch, without feeling pushed.
A Brand That Drives Growth
The new brand and website have not only amplified Avanova’s visibility but also strengthened their client acquisition funnel. Integrated with HubSpot, the firm can now track leads, follow up efficiently, and measure the impact of their marketing with precision.
Avanova’s transformation shows how smart design and marketing can turn an accounting firm into a modern growth engine — one that’s as personal as it is professional.
