Rocket Production - Crafting a new brand position, logotype and brand universe

Some brands just need a logo or colors. Rocket Production needed a whole new universe.

When Rocket came to us, the mission was clear: create a brand identity that feels as confident yet friendly and premium as the work they deliver every day. So we drew inspiration from the understated elegance of high-end resorts and exclusive clubs — places that know how to make an impression without shouting.

The new monogram is simple but memorable and is used in the crossed keys that reflects what Rocket Production is really about - providing the keys to tomorrow's creators and thinkers, our kids. And since quality is something you want to put your mark on, we brought it to life with an animation that feels smooth and deliberate, like a signature.

We also crafted a custom color palette and wordmarks that feel timeless yet fresh — subtle neutrals balanced with just enough boldness to stand out. Nothing feels off-the-shelf; everything is tailored, just like Rocket Production’s work.

The new website, built in Wix Studio, ties it all together. It’s clean and flexible, giving their content the space it deserves. No clutter. No fuss. Just an online home that feels modern and premium — and lets visitors focus on what matters.

Big thanks to the Rocket Production team for trusting us with your next chapter. We can’t wait to see where you go from here.

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