Erik Emanuelsson

The classic consumer journey—Awareness, Consideration, Decision—has always been a useful model for marketers. But today, that model is changing. The journey is flattening, and the research phase is becoming significantly shorter. For years, finding a complex service provider meant weeks of "keyword guessing" and tab-opening. Potential clients had to translate their complex problems into simple phrases like "tax consultant Zurich"  or "IT migration." Thanks to AI, that friction is...

When Rocket Productions set out to redefine how parents experience early education online, they didn’t follow the rulebook. Together with Lagom+, they created four distinct digital worlds — each reflecting the personality of a different school. The result is a playful, cinematic, and emotional journey through education — one that proves school websites can inspire just as much as the classrooms themselves.

You’ve got a website — but is it actually doing its job?Most business owners assume their site is fine as long as it looks good. But if it’s not showing up on Google or converting visitors into leads, you’re leaving money on the table. That’s where a website audit  comes in. It’s like a health check for your digital presence — uncovering what works, what doesn’t, and where small fixes can make a big difference. Why Website Audit Importance Should Be on Your Radar You might wonder, “Why should...