Launching a new Rocket

Luxury resort meets the golden age of exploration. Rocket Productions creates premium pre-prep schools in London, and they needed a brand as confident and considered as their classrooms.

We drew on the quiet elegance of grand hotels and private clubs, places that make an impression without raising their voice. We paired it with the curiosity of the early explorers, when every journey began with the unknown.

At the heart of the identity is a monogram set in crossed keys. It stands for what Rocket does every day, handing children the keys to explore and to become tomorrow's creators and thinkers. The monogram is animated with a slow, deliberate movement, like a signature.

A tailored palette of warm neutrals with touches of boldness, together with custom wordmarks, completes a brand universe built to last.